Customer 360 Insights
Intelligent Customer Data Platform for AI-powered experiences
Informatica’s intelligent customer data platform provides insights to inspire every customer interaction.
Know your customers and prospects
Recognize your customers and prospects at every touchpoint across all channels and applications so you can deliver the next best experience—one that’s timely, relevant, and engaging.
Customer 360 Insights key features
Realize the full strategic potential of your customer-centric vision with an intelligent Customer Data Platform.
Automatically identify data about known and unknown customers, prospects, and accounts with machine learning.
Uncover and infer insights that can be served up to better understand customer preferences, intentions and sentiment.
Build targeted segments that drive hyper personalized marketing campaigns and interactions across channels.
Persist multiple views of the customer with key attributes most relevant to each user’s use case and role.
Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph date store.
Deliver actionable insights and next best recommendations to users via a rich user interface or an API.
A Maturity Model for Customer 360 Data Strategies
Creating a Better and More Effective Customer 360 Data Strategy